Kathy Cannon

Founder:  Kathy Cannon

Kathy Cannon commands 15 years of Fashion, Sporting goods, Accessory, and Footwear Sales and 20 years Management experience with extensive  Knowledge of footwear, apparel and sporting goods markets and verticals of distribution. 

She provides both National and Regional management of a sales team of professional territory managers who each have relationships and sales experience of over 15 years each in the Fashion, Footwear, Sporting Goods, Gift and Jewelry industries.


Her sales management and motivation techniques are recognized by leaders and educators in the industry as innovative and successful leading to many industry consulting and sales seminar leadership roles.


Kathy is a trained motivational speaker and Certified Success Coach and shares her techniques in various industry seminars and training courses.

NewLine Sales offers full service sales and one point contact Sales and management on a national or regional level. With little upfront cost to the brand we work on straight commission sales only or for Management contracts on a management fee/ commission combination for Sales and Management. Kathy travels national shows as regional territory manager’s focus on regional shows the whole team focuses on door to door appointments. Territory managers also attend national shows based on need and appointments and all regional shows. As a Management Team, we provide a complete package of sales and management coverage and reporting as we provide two regional offices that handle all accounting, leads and sample request. NewLine Sales can offer you one point of contact with national sales coverage and service providing goal driven results. Lines include EC3D Sport, Sloggers.   We work by territory with many manufactures to deliver detail focused sales and results.